Brand identity, Packaging, UX, UI
I was able to craft the brand system and user experience for FRAICHE, a custom-tailored organic makeup brand based on French "no makeup" makeup trends. 
Research Insights
"Foundation and concealer are the hardest products to deal with because there's so many shades and finishes that you'll never find the perfect one for you."
Taylor Karhoff,  Licensed Cosmetologist
Viewing products in-store confirmed a lack of shade range, similar packaging, and toxic ingredients.
The word "FRAICHE" means "fresh" in French (tongue twister!). I wanted to keep the brand centered around lightweight makeup trends and healthy ingredients.
​​​​​​​Custom embossed cards and makeup bags extend the FRAICHE experience as a thank you for using the service.
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