To establish a clear, cohesive, and consistent identity that inspires pride and project ownership in students while highlighting the BILC's credibility to prospective partners and donors.
We researched the Business Innovation Lean Center as a group of 8, and what we needed to answer was a simple question: What is the BILC?
We found that it is a million different things, but they all start with Lean thinking.
I chose ITC Avant Garde as the brand's main typeface because of its geometric features. Georgia was chosen as a body font due to its availability on Microsoft software.
I used the logo to circle aspects of collaboration and problem solving in the brand imagery.
The room itself is an environment where people can work and collaborate, so I wanted to leave the majority of the windows open to show the teamwork happening inside.
Students are given stationery that they can take with them on trips, allowing the BILC to expand their way into their partners' workplaces.
Donors want access to the Lean Center quickly and easily, which means bringing the brand into a micro-site connected to the Ferris website.
Another way donors might connect is through LinkedIn, so it's important to maintain the brand through this as well.
The microsite can be linked to this for easy access also.
Partners and/or donors may want to talk more about the center and Zoom backgrounds are a great way to show off center loyalty without being too distracting.
Presentations are also essential among students, faculty, and partners alike. Creating a minimal branded template through Powerpoint can keep presentations consistent while shifting the focus to the information in it.